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UK Financial Watchdog Grants Crypto Firms Extra Time for Compliance with New Promotion Rules



In a bid to ensure a smooth transition to its new financial promotion rules for cryptoassets, the Financial Conduct Authority (FCA) of the United Kingdom has announced an extended implementation period for certain requirements. The FCA's move, unveiled on September 7, 2023, is aimed at facilitating a well-regulated and transparent environment for the marketing of cryptoassets. We previously discussed the impending changes in detail here.


Effective from October 8, 2023, the FCA's updated rules for cryptoasset marketing will introduce stringent standards. Key among these requirements is the obligation for marketing materials to be "clear, fair, and not misleading." Additionally, these materials must prominently display risk warnings and refrain from offering inappropriate investment incentives. These rules are applicable to firms operating within and outside the UK, demonstrating the FCA's commitment to global regulatory standards.


Recognizing the technical complexity and industry readiness challenges associated with certain features of the new rules, the FCA has proposed an extension until January 8, 2024, for the implementation of these aspects. It's important to note that the core rules will still take effect on October 8, 2023. The specific rules eligible for the extended implementation period include:


1. **The 24-hour Cooling Period:** This requirement is designed to provide potential investors with a cooling-off period, allowing them time to reconsider their investment decisions.


2. **Client Appropriateness Testing:** Ensuring that clients are appropriately informed about the risks and suitability of cryptoassets based on their individual circumstances.


3. **Client Categorization Features:** Implementing measures to categorize clients according to their investment knowledge and experience.


Cryptoasset firms seeking the extended implementation period must formally apply for it, providing them with the necessary time to enact the requisite back-office changes successfully. This approach is in line with the FCA's strategy employed in the previous year when introducing rules for the marketing of other high-risk investments, as discussed in our previous articles [provide hyperlinks to relevant articles].


In conclusion, the FCA's decision to grant an extended implementation period for certain cryptoasset marketing requirements underscores its commitment to fostering responsible and compliant practices in the burgeoning cryptocurrency sector. By offering firms additional time to adapt to these evolving regulations, the FCA aims to strike a balance between industry innovation and investor protection. As the October 8, 2023 deadline approaches, cryptoasset firms are encouraged to proactively prepare and apply for the extended implementation period if needed to ensure full compliance with the new rules.

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